Episode #009 with Katy Coffield - Building A Global Social Media Foodie Influencer Agency
On this episode, Katy Coffield, Founder of Foodie Tribe held nothing back and shared invaluable tips on how restaurants and other food/beverage businesses can up their social media game, leverage foodie influencers and tap into their local community to grow their businesses. But that is just the beginning. We also discussed Katy’s backstory, growing Foodie Tribe to represent over 2000 foodie influencers and more. But BE WARNED… today's rapid fire segment is jam packed with delicious food spot recommendations that will add a few extra inches around your waist… so consider yourself warned!
On this episode, Katy Coffield, Founder of Foodie Tribe held nothing back and shared invaluable tips on how restaurants and other food/beverage businesses can up their social media game, leverage foodie influencers and tap into their local community to grow their businesses. But that is just the beginning. We also discussed Katy’s backstory, growing Foodie Tribe to represent over 2000 foodie influencers and more. But BE WARNED… today's rapid fire segment is jam packed with delicious food spot recommendations that will add a few extra inches around your waist… so consider yourself warned!
Outline of This Episode
- 01:36 – Intro to Katy and how Foodie Tribe became a full-blown agency overnight
- 02:54 – Katy explains how a typical influencer campaign is born, developed and executed
- 06:26 – How Katy vets the brands she works with
- 09:38 – Katy’s background as a foodie
- 12:53 – Launching Foodie Tribe while being a mom and welcoming a second baby
- 15:30 – Balancing business and motherhood
- 19:42 – Katy’s mentality to overcome setbacks and hurdles
- 23:36 – Katy’s relationship with her dad and how that influenced her life
- 27:45 – Miami Rapid Fire Segment
- 32:40 – Advice for Miami’s Food/Beverage related business owners
Other Resources and People Mentioned
- Tell On Demand Influencer Management Platform
- Crafted PR
- Litehouse Foods
- Ichimi – Ramen Noodles Spot at Coral Gables
- The Local Restaurant in Coral Gables
- Eating House
- Glass and Vine Restaurant
- Wynwood
- Coconut Grove
- Lokal Burgers and Beers
- Panther Coffee
- Coco Walk
- 104.3 The Shark – Alternative Radio
- Shaed Alternative Music Band
- Blink 182 Alternative Music Band
- Riptide Music Festival
- Workout Spotify Playlist
Connect with Katy
- https://foodietribe.com/
- Foodie Tribe on Instagram: @FoodieTribe
- Foodie Tribe on Facebook: @foodietribe
- Foodie Tribe on Twitter: @FoodieTribe
Connect With Miami Creators
- www.MiamiCreators.com
- On Instagram: @MiamiCreators
- On Facebook: @MiamiCreators
- On Twitter:@MiamiCreators
